Mass Customization Essay Example | Topics and Well Written Essays - 750 words

Mass Customization - Essay Example Nonetheless, it is fundamental to consider that the costs do not augment at all. The company is, therefore, able to have an added advantage in the market as well as have the best economic value in the market. A closer analysis of mass customization relates to the fact that the individual needs are actually met but with production in large quantities (Da Silveira, Borenstein & Fogliatto, 2001). This means that the manufacturers can to suspend production of goods for a particular customer and reschedule the same production for a larger supply. Production of large volumes as indicated in the work of Da Silveira, Borenstein & Fogliatto (2001) is a product of mass customization; thus, quality production and delivery. Minimal tradeoffs in costs are also an added advantage (Da Silveira, Borenstein & Fogliatto, 2001). In the business world, mass customization plays a huge role. As seen in the research conducted by Mattila, Huuskonen & Hietikko (2013) mass customization simply refers to the manufacturing guide for manufactures. This relates to the fact that the manufactures will produce goods based on the demands of the clients. As customizers, it is expected that the manufactures embrace a technique that will influence the shape of their final product to the desirability of the customers. Mass customization, therefore, is useful for the mass manufacturing of products with efficiency, production of goods for specific clients, and production of customized goods that are on demands after ordering of goods by clients (Mattila, Huuskonen & Hietikko, 2013). In the work of Mattila, Huuskonen & Hietikko (2013), mass customization is governed by various principles. First, mass customization works on the principle that a product should have independent sections that could be easily assembled into various forms of the product. This means that the manufacturers will incur less cost while producing the products. This is referred to as agile